Give the User an Experience

Written by Mat on Wednesday, March 25, 2009 13:42 - 0 Comments

Probably one of the best stated defenses I’ve read for UX comes courtesy of this post in Smashing Magazine.  In talking about the brand loyalty of Apple users…

How do you make your customers trust you this much? The answer is to give the user an “Experience.” It is not enough simply to make a website usable. The experience you create for the customer has to make them not realize that they are “using” it. It’s a tough concept to grasp, and the recipe changes from website to website, but the right combination of usability, creative design, writing, psychology and metrics and a strong brand will create an experience through which your customers learn to trust you.

How true. This week I’ve been tossed back and forth between clients and bosses struggling with all the wants and demands and needs and the bottom line came down to making sure everyone realized that it has nothing to do with personal preference and like and dislikes, it’s about experience, and more than that it has to be tangible, palpable and reach the emotion of a human in a way that makes it memorable, or at the very least engaging.

Share this post on digg, del.icio.us, facebook, blah blah blah


Comments are closed.

SocialStuff

RSS Feedburner LinkedIn Twitter Delicious Jen's MadeByGirl Blog

Quick Lists

  • Art Institute of Las Vegas
  • IMD123: Program Logic »
  • IMD213: Intermediate Scripting (SP09) »
  • IMD223: Advanced Scripting (SU08) »
  • IMD322: Dynamic Design (WI09) »
  • IMD325: User Centered Design (WI09) »
  • IMD335: Usability Testing (SP09) »
  • IMD335: Usability Testing (SP08) »
  • IMD345: UCD Integration (SU08) »
  • IMD375: Databases (FA09) »
  • IMD402: Server-Side Technology (WI09) »
  • Independent Studies (SU08) »
  • University of Nevada, Las Vegas
  • INF400: Web Security »
  • INF340: Web Design Concepts »

Yummy Delicious

Meanwhile on Flickr ... [Web Ultimate Pool]

New IconMoon Coming-Soon Page
Aviation/Charter Company - Home
Aviation/Charter Company - Fleet
Cabo - Home, Rock
Cabo - Golf
Cabo - Home - Bikini
Tapatalk Website Design
Copper Fabricator & Distributor - Home
Industrial Coatings Company - Detail
Industrial Coatings Company - Home
Copper Fabricator & Distributor - Detail/Roillover
somefoolwitha.com

Reading Recommendations



Soapbox

Mar 8, 2010 16:52 - 0 Comments

Stupid is as stupid does, and the LVRJ sucks

More In Soapbox


IMD414 Dynamic Design

Feb 18, 2010 7:59 - 0 Comments

A Win for WordPress

More In IMD414 Dynamic Design


INF400 Web Security

Mar 2, 2010 9:19 - 0 Comments

The main thing is not to install Flash!

More In INF400 Web Security