Will update with the new details shortly.
Background
Birch Coffee, an up-and-coming coffee brand with both retail stores and distributed product, sought to create a web presence that emulated the existing brand and style. Laid back and highly personal, the neighborhood-centric shops were all about the coffee, the atmosphere, and the interpersonal relationships built around the shops.
My Role
As part of a highly surgical small team, my role as lead user experience designer and platform engineer was to prop up the platform on a CMS and stylize it significantly beyond the capabilities of the system, while continuing to provide a content management interface that allowed flexible design and delivery. Additionally, custom programming around the video elements, location mapping, and ecommerce features were required.
![](http://www.matsays.com/wp-content/uploads/2018/01/birch-home.png)
![](http://www.matsays.com/wp-content/uploads/2018/01/birch-locations-1.png)
The Solution
The owners of Birch Coffee continue to regularly evolve their site in order to meet the needs and desires of their customers, maintaining a highly personal appeal with a fun, engaging, but informative site. As the number of storefront outlets and ecommerce has expanded (including a subscription based coffee delivery product), the transactional portion has been moved to an ecommerce-specific platform, introducing a more complex need for managing consistency.
For more information on Birch Coffee visit their web site.